Tuesday, December 12, 2017

Why Banks and Credit Bureaus Really Like Minimal Credit Scores…

Most folks know having low credit scores cost more than having a high one. However, what few consumers ever find out is just how expensive their low credit score really is. Today we WON’T talk about the fact a low credit score could cost you a good job (because over 50% of employers are now running credit checks on job applicants).

We WON’T talk about the fact you could end up paying up to 40% more for your auto insurance (because most insurance companies now check credit when quoting premiums). We WON’T talk about the fact most utility organizations for Electric, Gas, Water or Cable now need a deposit before services can be turned on simply because of a low credit score.

We WON’T speak about the other FIVE ways a low credit score will cost you cash and make life more difficult every single month.

No… today we’re going to discuss about the one way a low credit score will cost you a fortune and why the banks and credit bureaus love your very low credit score (if you choose to do nothing about it). This one factor of credit if not addressed will cost the average American over $ 100,000.

Even worse, it can cost the regular mortgage broker or loan officer over $ 100,000… each and every year. The saddest part of all? The banking institutions and credit bureaus win if you choose to do nothing due to the fact it’s your loss and your loss IS their gain. Let us explain…

We all realize the largest purchase a consumer will make in their lifetime is their home. As a result, the biggest amount of interest ever paid in a consumers’ lifetime will be on the loan, for that household. Again, most consumers know with a low credit score they’re going to pay a higher interest rate on that loan.

However, few consumers ever study the REAL amount that increased interest ends up costing them over the life of the mortgage. After all, the standard American Consumer now lives in a world where their only focus when financing anything, is all about…The MONTHLY Payment.

This type of thinking feels good in the short run but becomes high-priced in the long run. Let’s look at some factual numbers as to why with the account of Bill and Ted.

Bill and Ted both bought homes in the same neighborhood, on the same street and for the same price. Bill had a high credit score and borrowed $ 180,000 to purchase a 4 bedroom 3 bath home. Because of his higher credit score he got a 30 year fixed rate loan at 5.5% interest. Here’s what Bills loan looked like:

His loan amount was $ 180,000. His interest rate was 5.5%. This gave Bill a month-to-month payment of $ 1022.02. His payments over 30 years totaled $ 367,927.00. His interest paid over the term totaled $ 187,927.00 (Of his $ 367,927 in total payments… $ 187,927 went to interest).

Bill paid for his home twice after interest, but don’t cringe until eventually we’re done talking about Ted.

Ted had a lower credit score and borrowed $ 180,000 to purchase a 4 bedroom 3 bath home on the same street as Bill. He got a thirty year fixed loan as well, but because of his reduced credit score his interest rate was 8.0% instead of Bills 5.5%. Here’s what Ted’s loan for the exact same $ 180,000 loan looked like:

Ted’s loan sum was $ 180,000. His interest rate was 8.0%. This gave Ted a monthly payment of $ 1320.78 (about $ 300 more per month than Bills). Ted’s payments over 30 years totaled $ 475,479.00. Ted’s interest paid over the term totaled $ 295,479.00

The dilemma is NOT that Ted paid over $ 295,000 in interest on his loan of $ 180,000. The genuine concern is that Ted paid $ 108,000 MORE in interest than Bill because his credit score was lower!

Teds total home loan interest paid = $ 295,479.00
Bills total home loan interest paid = $ 187,927.00
Difference = $ 107,552.00

The harsh reality is that Ted’s credit score cost him $ 107,000…But that’s not the actual tragedy of the story.. .The worst part is Bill and Ted were brothers and both had negative credit at the very same time (years before buying their homes). The only distinction was Bill took action to repair his credit, while Ted didn’t.

Now, ask yourself “Who got Teds’ $ 107,000 in extra interest payments?” ANSWER: The bank.

And that’s why banking institutions love low credit scores. Customers like Ted are far more rewarding than prospects like his brother Bill. All because a lower credit score means they have to pay a higher interest rate and most people today like Ted don’t see the big picture, as an alternative they only focus on…The month-to-month Payment they can afford.

Banks really like individuals like Ted simply because they make millions off them. Will you end up being like Ted and throwing away over $ 100,000 in interest payments on your home? Hopefully not…

Now that we’ve gone over why financial institutions enjoy low credit scores… let’s talk about why Credit Bureaus appreciate them just as much (if not more).

If you ask ten Americans on the street… “How do Credit Bureaus generate income?” You will invariably get the same answer all 10 times: “By Selling Credit Reports of Course!”

While this reply is true, it’s not… the whole truth.

The actuality is that Credit Bureaus make the bulk of their income selling personal information, not running credit reports. In the example of Bill and Ted one doesn’t have to be smart to realize that Ted is a more rewarding customer to the bank than Bill, mainly because Ted has to pay a greater interest rate due to his credit score. This is due to the fact Ted is what’s known as…”A SUB-PRIME Borrower”

Since sub-prime borrowers are more rewarding customers simply because they pay higher interest rates, there is a thriving business for Credit Bureaus to sell lead data to Mortgage Lenders.

Remember, Credit bureaus make the BULK of their money NOT by promoting credit reports but by selling personal information. And, the only thing more lucrative than selling personal data, is when you can sell that exact same personal information, over and over to, multiple clients. Let us wrap up with just one instance…”TRIGGER Leads”

A while back the Credit Bureaus came up with an incredibly worthwhile product to sell to mortgage brokers called “TRIGGER LEADS.” The finest way we like to explain a “Trigger Lead” to consumers, is to have them imagine they work at their local Sheriffs office answering the telephone.

Then, each and every time someone calls and gives their name, address and phone number in order to file a police report that their house was just broken into… they then take that info and turn around and sell it as a “Lead” to 20 different “Home Security Companies” so they can get in touch with the recent victim about purchasing a security system for their home.

After all, you can’t locate a “Hotter Lead” for a home security system than a person whose just had their home robbed within the last 24 hours!

Trigger Leads basically work the same way except they’re sold to mortgage brokers. It works like this: Joe Consumer goes to his local financial institution or mortgage broker to get prequalified to buy a home. As a result, the lender pulls his credit in the process.

The Credit Bureau see that Joe Consumer is shopping for a loan so they then market his name, address and phone number to other mortgage brokers as a “Trigger Lead” inside of 24 hours, so they can call him and pitch him a better deal. Sound interesting? It gets better.

In some cases the “Trigger Lead” will be sold twenty times in less than 24 hours. Shocked? Don’t be… not until you discover that “Trigger Leads” can cost around $ 5 each (or more depending on the data selects).

So let’s break down the numbers real fast. Joe Consumer gets his credit pulled in the course of action of “prequalifying” for a home mortgage. His personal data is then sold for $ 5 as a “Trigger Lead” to up to 20 distinct mortgage brokers within 24 hours. Simply math tells us that if 20 People Each Pay $ 5 for Joe’s Contact info…that’s $ 100 created off Joe’s Name!

Now imagine how many “Joe’s” are created each day by the Credit Bureaus? Selling sales prospects for loans and credit card offers is large business for the Credit Bureaus. How many other businesses have a repository of over 200 million names they can make income off selling over and over? Now, imagine WHO is the most worthwhile “LEAD” they can sell?

A person with a higher credit score? Or…A person with a very low credit score?

The answer is obvious. And, it also becomes obvious why the Credit Bureaus have automated so much of their consumer dispute processes overseas. It’s also the reason why the Credit Bureaus have shown no real incentive to lessen the number of harmful errors in consumer credit reports with enacting stricter data management. In the end “SUB-PRIME Borrowers” are more Determined and more profitable and that’s the reason why the Credit Bureaus appreciate your minimal credit score…

Jay Peters is the owner of Zodiac Publishing, which developed the “Credit Repair Intelligence System”, giving you the solution to aid you with your need to understand credit scores. For additional free reports and videos with distribution rights please visit their website and learn about credit bureaus.

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